Assignment 1 Related Links
11 Presentation Lessons You Can Still Learn From Steve Jobs by Carmine Gallo
- Express your passion.
- Create a Twitter-friendly headline.
- Stick to the rule of three.
- Introduce a villain.
- Sell the benefit.
- Build simple, visual slides.
- Tell stories.
- Prepare and practice excessively.
- Avoid reading from notes.
- Have fun.
- Inspire your audience.
Assignment 2 Related Links
- http://sethgodin.typepad.com/seths_blog/2009/12/define-brand.html
- Seth Godin: Define Brand.
- “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.”
- “Design is essential but design is not brand.”
- Seth Godin: Define Brand.
- http://www.fastcodesign.com/1662388/ideo-good-stories-make-good-brands-heres-4-tips-and-7-examples
- Ideo: Good Stories Make Good Brands. Here’s 4 Tips and 7 Examples
- Share what you care about
- How might design authentically express values to attract like-minded consumers?
- Empower people to make it their own
- How might we encourage consumers to participate by telling their own stories?
- Localize
- How might we speak to community to provide deeper meaning and connection in an increasingly commoditized world?
- Be discriminating
- How might we identify the key aspects of design that connect to the story’s focus?
- http://www.underconsideration.com/brandnew/archives/brand_new_conference_a_revie w_by_ideo.php
- Brand New Conference, a Review by IDEO
- all the virtues and qualities of a stimulating blog: humor, surprise, carefully executed aesthetics and an air of ‘connectedness.’
- Stories are the way we connect with people and create relationships. If we think of brands as people or personalities, they need to be magical storytellers.
- it’s the stories we tell and hear that trigger those connections.
- take on the challenge of connecting real human needs to authentic business values.
- When brands fail to relate to consumers that’s when we [brand strategists] are called in, to take on the challenge of connecting real human needs to authentic business values. This is a dimension of the Human-Centered Design process, which is a shift in the conversation from ‘our’ needs to theirs.
- we start to recognize people’s needs in the world as the key to any successful brand.
- Brand New Conference, a Review by IDEO
Assignment 3 Related Links
- http://www.paul-rand.com/foundation/thoughts_logosflags/ – .UNyR4LZqaBQ
- Logos, Flags, and Escutcheons by Paul Rand
- How many exemplary works have gone down the drain, because of such pedestrian fault-finding?
- There is no accounting for people’s perceptions.
- They realized the folly only after a market survey revealed high audience recognition.
- Here’s what a logo is and does:
- A logo is a flag, a signature, an escutcheon.
- A logo doesn’t sell (directly), it identifies.
- A logo is rarely a description of a business.
- A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.
- A logo is less important than the product it signifies; what it means is more important than what it looks like.
- The effectiveness of a good logo depends on:
- distinctiveness
- visibility
- useability
- memorability
- universality
- durability
- timelessness
- Logos, Flags, and Escutcheons by Paul Rand
- http://99designs.com/designer-blog/2012/09/04/4-principles-by-paul-rand-that-may-surprise-you/
- 4 principles by Paul Rand that may surprise you by Alex Bigman
- “A logo derives meaning from the quality of the thing it symbolizes, not the other way around.”
- “The only mandate in logo design is that they be distinctive, memorable and clear.”
- Presentation is key
- “Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
- 4 principles by Paul Rand that may surprise you by Alex Bigman
Assignment 4 Related Links
- https://blog.hootsuite.com/how-to-get-more-likes-on-facebook/
- 8 Strategies for Getting More Likes on Facebook By Sarah Dawley
- Set goals
- Improve your Page
- Increase the visibility of your Page
- Create better content
- Be responsive and human
- Plan monthly campaigns
- Use Facebook Ads
- Use analytics to your advantage
- 8 Strategies for Getting More Likes on Facebook By Sarah Dawley
- http://adage.com/article/digitalnext/facebook-base-engage-superfans/238773/
- A Brand’s Best Use of Facebook: Engage With the Superfans
- Brands should be focusing on identifying and activating their top advocates on Facebook, the superfans.
- Reward loyalty.
- Make it mutual.
- Ask for their help.
- A Brand’s Best Use of Facebook: Engage With the Superfans
- http://blog.hubspot.com/marketing/get-more-facebook-likes#sm.000000pxvxbm8d37111prosinhse2
- How to Get More Likes on Your Facebook Page
- Step 1: Fill out your Facebook Page with searchable information.
- Step 2: Include Facebook Like Boxes on your website and blog.
- Step 3: Invite existing contacts to Like your page.
- Step 4: Invite employees to Like your page.
- Step 5: Incorporate Facebook into your offline communication channels.
- Step 6: Cross promote on Twitter and LinkedIn.
- Step 7: Post valuable content.
- Step 8: Be active
- How to Get More Likes on Your Facebook Page
Assignment 5a Related Links
- http://www.nngroup.com/articles/horizontal-attention-leans-left/
- Horizontal Attention Leans Left
- Summary: Web users spend 69% of their time viewing the left half of the page and 30% viewing the right half. A conventional layout is thus more likely to make sites profitable.
- http://www.nngroup.com/articles/differences -between-print-design-and-web-design/
- The Difference Between Web Design and GUI Design
- In traditional GUI design, you control every pixel on the screen: as you lay out a dialog box, you can rest assured that it will look exactly the same on the user’s screen. You know what system you are designing for, you know what fonts it has installed, you know how large the screen typically will be, and you have the system vendor’s styleguide to tell you the rules for combining the interaction widgets.
- On the Web, all these assumptions fall apart. Users may be accessing the Web through traditional computers, but could easily be using a WebTV , a pen-based hand-held device, a Nokia cellphone, or even their car as an Internet device.
- looking different is a feature, not a bug
- the Web as a whole has become a genre and each site is interpreted relative to the rules of the genre.
- Traditional GUIs are also part of a whole, of course, and it is advisable to follow the vendor’s design styleguide. The point is that the balance between individual design and the whole tilts in favor of the whole for Web designs.
- The Difference Between Web Design and GUI Design
- Horizontal Attention Leans Left
Assignment 5b No Relate Links (?)
Assignment 5c Related Links
- http://www.thedailybeast.com/newsweek/blogs/the-gaggle/2010/03/09/how-master- information-designer-edward-tufte-can-help-obama-govern.html
- HOW MASTER INFORMATION DESIGNER EDWARD TUFTE CAN HELP OBAMA GOVERN
- Tufte’s philosophy is simple but powerful: get rid of ornamentation—”chartjunk,” in Tuftese—and let the data speak for itself.
- Tufte help to sketch out a site that would chart how every single dollar of the $787 billion stimulus bill was being spent.
- “This is about visual thinking and visual evidence,” Tufte says. “It’s not about commercial art. The last thing in the world that’s needed here is a designer. What’s needed is an analytical, statistical, quantitative approach. Reporting is different from pitching.
- HOW MASTER INFORMATION DESIGNER EDWARD TUFTE CAN HELP OBAMA GOVERN